Character Breakfast Experience

Mattel Play! Town is a family destination where children and parents can enjoy a fun-filled day together. 


Get ready to meet and interact with some of your favourite Mattel Play! Town characters*:

  • Barney, BJ and Baby Bop
  • Angelina Ballerina
  • Bob the Builder and Wendy
  • Fat Controller
  • Fireman Sam
  • Pingu
  • Mike the Knight


Image Credit: Mattel Play! Town 



Mon–Wed 09:00–20:00, Thu 09:00–22:00, Fri 10:00–22:00, Sat–Sun 09:00–20:00.




Child: 2 years old and above: 120 AED (Infant: 0 – 23 months - Free)
Adult:: 129 AED

Telephone number

800 MERAAS (800-637227)



City Walk, Al Wasl and Al Safa Road Junction, Ext D71, Sheikh Zayed Rd Jumeirah Dubai

How to get there?

From Dubai International Airport:

Get on Ell from Airport Rd/D89 and D70
Head northeast Follow Ell to Al Safa St/D71 in Dubai. Take exit 51A from Ell
Take exit SIA toward Jumeirah
Keep left and merge onto Al Safa St/D71
Go left at second traffic signal, parking is available underground on your right


Mattel Play! Town has its own underground parking
A space in 'J' parking section will bring you up directly outside Mattel Play! Town