Mizuno is a sporting equipment manufacturer established in Japan in 1906.
In addition to developing and marketing products for a wide range of sports, including running, tennis, football, and golf, the company is also committed to increasing availability of sporting equipment and promoting sports through activities such as supporting athletes and sponsoring events.
Mizuno Singapore Pte Ltd was launched on 5 March 2014 to be nearer to the customers. The office is led by Mr. Kiyoshi Tatani, President of Mizuno Singapore. A key strategy is to act on various regional local platforms ranging from increasing retail and digital presence to elite athletes and community sponsorships.
The products being introduced in this region will consist of latest Mizuno’s technologies that are backed by intensive research and development without missing out on the Japanese essence and culture.
Mr. Tatani is geared towards bringing the Japanese authenticity and integrating it with the local culture with a “Think Local, Act Local” mentality.
Credit: Image of Mizuno
