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We are advocates of sustainable travel and our mission is to conserve the natural environment, wildlife and culture of Dubai and its people.

Authenticity is at our core, and fine-tuning every last detail of our Desert Safaris is fundamental to our success. That’s how we earned the prestigious World Travel Award for the Middle East’s Best Desert Safari and why we’ve been awarded TripAdvisor’s Certificate of Excellence for over 5 years.

For many of you, we are your introduction to Dubai (some to the Middle East in general). As such, we ensure that our Desert Safaris embrace the culture, history, and environment of this great land.

In our Heritage Desert Safari Collection, we bring Emirati culture to life with vibrant camps, traditional dancers, and authentic cuisine. From our falcon trainers to our locally sourced materials, our goal is to recreate the desert nomad lifestyle down to the finest detail.

History matters; that’s why our Land Rovers are the same ones used in the 1950’s, restored to their former glory. It’s also why we’ve employed the help of Emirati scholars in order to be as accurate as possible with our recreation.

Our Desert Safari Collection offers a more luxurious experience of the desert. From the stylish Range Rovers to the exclusive camps, this collection redefines rustic luxury and offers the most high-end and sophisticated Desert Safaris in the UAE.

As the only ecotourism Desert Safari company in the UAE, keeping the environment intact is our top priority. We always practice sustainability and make great efforts to never disrupt the local flora and fauna.