Mattel Play! Town

Mattel Play! Town

Mattel Play! Town in Dubai is a magical world that allows kids to live and play in their favorite worlds created by Mattel!


They can head to Bob the Builder's world where kids can learn the value of teamwork as they dress up as builders for a day and learn how to help build a little city! They'll solve problems and design buildings, fostering creativity! In Angelina Ballerina's world kids can learn dance and enjoy dressing up, and even perform center stage at an interactive dance studio, where they can express themselves and have fun!

They can hop on the Thomas and Friends Adventure where they'll head aboard Knapford Station and enjoy journeys through the Island of Sodor, watching magical movies and see the stories of Thomas & Friends brought to life! Meet Barney live as kids enjoy his singing, dancing, and music, as they create amazing things in the craft space as well as use fun play props! There is so much to see and do and kids will have an incredible time in their favorite Mattel Worlds where they can play and learn at the same time!

  • Explore five Mattel-themed zones, each reinforcing positive values through creative and imaginative play
  • Enjoy music, singing and dancing in Barney's yard or watch Thomas & Friends come to live in the 4D cinema
  • Learn the value of teamwork when joining Bob the Builder in building a city
  • Get dressed for action and join Fireman Sam to save the day while learning about fire health and safety
  • Express yourself, dance, and dressup in Angelina Ballerina's interactive dance studio and stage!


Image Credit: Mattel Play! Town

Opening hours

Mon–Wed 09:00–20:00, Thu 09:00–22:00, Fri 10:00–22:00, Sat–Sun 09:00–20:00.


Regular Ticket: 80 AED (was AED99)


800 MERAAS (800-637227)



City Walk, Al Wasl and Al Safa Road Junction, Ext D71, Sheikh Zayed Rd Jumeirah Dubai

How to get there?

From Dubai International Airport:

Get on Ell from Airport Rd/D89 and D70
Head northeast Follow Ell to Al Safa St/D71 in Dubai. Take exit 51A from Ell
Take exit SIA toward Jumeirah
Keep left and merge onto Al Safa St/D71
Go left at second traffic signal, parking is available underground on your right


Mattel Play! Town has its own underground parking
A space in 'J' parking section will bring you up directly outside Mattel Play! Town