Pure Group



Pure Group Launches ‘Find Your Space’ Campaign for Mental Wellness

 

  • Relative to other world citizens – 14% more Hong Kongers feel stressed by lack of physical space at home, but 1 in 3 use exercise to relax
  • Pure’s commitment to mental well-being includes a partnership with Mind HK and HK$100 donation to the charity for every new joiner in October
  • The 5-week campaign includes special yoga and fitness classes plus open-house community sessions for unplugging and unwinding

(Hong Kong, 9 October 2019) – In honour of World Mental Health Day on 10 October, Pure Group is launching a new mental wellness campaign: ‘Find Your Space’. Running from now until 3 November, the programme will feature five weeks of special yoga and fitness classes plus new initiatives to support people in Hong Kong to relax, recharge and reset.

Pure and The Economist Intelligence Unit conducted research last year on overcrowding in world cities and found that 14% more Hong Kongers feel stressed by the lack of physical space at home. The study also found that 1 in 3 people in Hong Kong (30.5%) engage in exercise as a means of relaxation and stress relief[1]. Hong Kong has been ranked among the five most stressed places in the world, with approximately 92% of people saying they’re affected by stress[2]; and the Hong Kong Department of Health estimates that 48% of adults in Hong Kong experience sleep disturbance[3].

‘Find Your Space’ will revolve around specially designed yoga and fitness classes that emphasise mindfulness, stress release and self-care. With five unique themes spanning five weeks – Unplug to Recharge, Nurture Your Soul, Boost Your Body, Unwind Your Mind and Pace Yourself – the community will be inspired to find fitness and freedom, from the inside out.  

Gary Wise, Regional Marketing Director at Pure Group, said: “Our ‘Find Your Space’ campaign empowers people in Hong Kong to unplug from the stress of everyday life and find a space for health, positivity and balance. Fitness and yoga practices are a fantastic way to feel productive, raise consciousness of your mind-body connection, and fight back against stress. We encourage everyone to join a class to boost their body and unwind their mind!”

Pure is committed to building awareness for mental well-being in Hong Kong and championing more opportunities to strengthen whole-self wellness within the community. Thus, Pure will also partner with local mental health charity Mind HK to co-host Mental Health 101 workshops for staff members. The introductory sessions will cover topics such as mental health basics, treatment options in town, and fighting stigma. Furthering their support for Mind HK, Pure will donate HK$100 to the charity for every newly joined Pure Cardholder in October.  

Carol Liang, Communications Manager, Mind HK, said, “Mind HK is committed to improving awareness of mental health and removing the stigma around it in Hong Kong. Partnering with organisations like Pure is a great chance to help improve understanding of the link between physical and mental health, to ensure everyone best takes care of their health as a whole." 

Book a ‘Find Your Space’ class on the Pure 360 Lifestyle App now! If you’re not yet a Pure member, visit Pure website and Facebook to get details of open-house classes, happening every Tuesday and Thursday in October. Special classes on positive mental wellbeing will also be offered in weekends.

‘Find Your Space’: October Weekly Focus

  • Week 1: Unplug to Recharge
  • 1-6 Oct

PURE YOGA

Disconnect from life’s hustle and bustle with classes that help you to connect with deeper, more meaningful sources of energy.

PURE FITNESS

Join RPM and Cycle classes that help you to engage in healthy activities away from the stress of work and everyday life.

  • Week 2: Nurture Your Soul
  • 7-13 Oct

PURE YOGA

Seek what brings satisfaction to your being through yoga sessions that encourage self-love and growth.

PURE FITNESS

Reconnect to the beauty of mind-body union through Mat Pilates and Barre.

  • Week 3: Boost Your Body
  • 14-20 Oct

PURE YOGA

Make time to work out, stretch out, and fuel with food as you activate your body to revive and thrive.

PURE FITNESS

Feel positive and productive with BODYATTACK™ classes that feature high-voltage music weaved into an electrifying workout.

  • Week 4: Unwind Your Mind
  • 21-27 Oct

PURE YOGA

Enjoy sessions centred around dedicating time each day to de-stress and decompress.  

PURE FITNESS

Get a holistic mind-body workout with BODYBALANCE™, which combines the fundamentals of yoga, Pilates and tai chi.

  • Week 5: Pace Yourself
  • 28 Oct – 3 Nov

PURE YOGA

Take a break from the rat race and discover your inner rhythm, so you can shine for the long haul.

PURE FITNESS

Join a Circuit Blitz class to train your body and mind for positive mental and physical performance.

During ‘Find Your Space’, nood food is highlighting the Miss You Matcha smoothie – a ‘matcha’ needed treat to extend that post-workout ‘high’. Made from just five natural-defence ingredients (oat milk, banana, avocado, organic matcha powder and raw honey), Miss You Matcha is a tasty and nourishing choice to help boost the metabolism, calm the mind and burn calories.

 

Image Credit: Pure Group

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