The Chin Family

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The Chin Family is an independent and impartial financial education platform providing free information, resources and programmes.

It helps people in Hong Kong plan and manage their finances by making financial learning simple and enjoyable. Each character of The Chin Family has his or her own unique personality and plays a different role to communicate financial topics tailored to specific groups within the community. The Chin Family is managed by the Investor Education Centre, which is supported by the Education Bureau and all four financial regulators.

In April 2016, Investor Education Centre introduced The Chin Family to members of the public at a launch ceremony. The launch comprised of a multimedia education campaign using TV, outdoor advertising and social media, coupled with a theme song, live dance performances and mascot appearances, to raise public interest and engagement in financial learning.

Image Credit: The Chin Family