Green Monday

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"Make Green Happen"

Green Monday is a social startup group that aims to tackle climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable.

Green Monday is named by FAST COMPANY as one of China’s Top 50 Most Innovative Companies in 2014.

Time for Change

While most of us are aware that transportation systems, heavy industries and coal-generated electric power continue to spew black smoke into our atmosphere and adversely affect the environment, few until recently understand that foods we eat are also the culprit of global warming.
Put simply, a vegetarian diet puts less stress on the environment. For as simple as trading in meat and seafood for greens only once a week, the amount of carbon emission reduced is very significant.

Mission

Established since April 22, 2012, Green Monday is a social enterprise group that promotes and enables green, healthy and sustainable living. Through GM vegetarian promotion and food rescue initiatives, it's a platform that enables corporations, restaurants, schools, and the general public to join efforts in reducing our carbon footprint and performing our social and environmental responsibilities.
It is not about converting people to vegetarianism, nor does it require a drastic or overnight lifestyle change or a huge time commitment. Green Monday educates the public how easy and effective it is to reduce carbon footprint and improve health by giving up meat for just one day per week.

Why Monday?

Monday, the first day of a work week, is chosen to welcome a change of pace in the mind and the body. At the beginning of the week, when intentions, plans and expectations are set, having a Green Monday symbolizes a wholesome start. The name “Green Monday” embraces the positive adoption of green practices rather than refraining people from meat consumption. The goal is to raise awareness and inspire the public on the benefits of green diets, nurturing the love towards our planet, and the pursuit of harmony in life.

Image Credit: Green Monday