LISHA (Little India Shopkeepers & Heritage Association)

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Little India's unique heritage and character amongst locals and tourist

With the strong support from government bodies such as the Singapore Tourist Promotion Board (STB) and Hindu Endowments Board (HEB) and professional organizations such as the Serangoon Merchant's Association, LISHA (Little India Shopkeepers & Heritage Association) was established in 2000 to promote the precinct's heritage, culture, business and commercial activities.

India is known for its festivals and celebrations and therefore it is only right that Little India represents this very distinct attribute of the Indian sub-continent.

Therefore, LISHA plays a significant role in organising yearly festivities such as, Deepavali Light Up, Deepavali Festival Village, Pongal Festival, Tamil New Year Celebrations, Singapore Food Festival, Vesak Celebrations and Thaipusam.

Amongst the ethnic districts in Singapore, Little India has the most diverse range of commercial, religious, heritage and cultural organisations.
Being committed to improve the cultural and ethnic character of Little India as well as to make Little India a shopper's paradise and preferred tourist destination in Singapore, LISHA addresses the concerns and needs of the various communities in Little India. It also organizes heritage exhibitions and interactive educational journeys during these festive seasons.
As a socially conscious organization, LISHA has raised funds and contributed towards the President's Challenge, SINDA's Project Give and National Book Council of Singapore yearly. It has also contributed towards SARS Courage Fund, Vesak Bursary Awards (to SINDA), NTU - Rajaratnam School of International Studies Endowment Fund, Tsunami Relief Fund, Mercy Relief Humanitarian Help - raised fund for Srilankan citizens affected in civil war and Chennai Flood Relief Fund.

Credit: Images of LISHA