Simply Say is an online Greeting Cards business based in Singapore.
We started this company in 2019 because we felt that the choice of greeting cards in Singapore was relatively poor and due to the growth of the e-commerce industry, customers are preferring the convenience of purchasing goods online.
We strongly believe that people today feel the jubilation when opening an envelope and receiving a greeting card from their friends and family.
Our aim to provide a fully personalized service for our customers, so that they are not restricted by a single set of templates or designs, they can be creative.
Our platform currently provides customers with the choice to purchase pre-designed Greeting Cards from a selection of publishers with whom we have licensed agreements with. Alternatively, customers can choose to create their own using a blank canvas and selection of design tools. Each card is customizable, providing personalized messages.
Vision Statement
“Bring innovation and inspiration to a much-loved traditional consumer market” – Our key objective is to use the latest technologies in e-commerce to grow an already established industry by providing high quality products with fast delivery services and being creative with the advances in web technology. Our mission is to build out the next generation of greeting cards and gift products to a multi-billion-dollar marketplace.
Mission Statement
We focus on delivering personalised and high-quality paper greeting cards. We use recyclable materials and aim to ensure all our products are environmentally friendly. Our key selling point is providing a customized workflow to our users, who have the flexibility to fully personalize the product for their intended recipient. We rely on our market research to indicate the types of product that suit our intended audience, a mixture of local cultures (for example Singlish) and western influences driven by expat communities. This combination helps our platform to be attractive to multiple consumer groups.
Image Credit: Simply Say
